A dietary supplement is intended to provide nutrients that may otherwise not be consumed in sufficient quantities. Supplements as generally understood include vitamins, minerals, fiber, fatty acids, or amino acids, among other substances. There are more than 50,000 dietary supplements available. More than half of the U.S. adult population (53% – 55%) consumes dietary supplements, with the most common ones being multivitamins.
Liquid supplements and functional beverages are one of the fastest growing areas in natural health supplements, especially for energy shots, beauty oral products, as well as kids’ supplements.